Maggie J


“Maggie is recognised for her pragmatic approach, extensive cultural experience, and commitment to professional excellence. Her credentials and wide-ranging experience make her a distinguished figure in the coaching community, providing valuable insights and guidance to both individuals and groups.”

Industry Experience

Maggie J has a career spanning over 25 years. The first 10 years were spent in the industry after completing her first Master's degree in Industrial Engineering and Management from IST in Portugal and her second MSc. degree from CTH (Chalmers Technical University) in Sweden. During this period, she worked for prestigious multinational companies in the automobile, food, and services sectors, including Volvo Cars, Nestlé (focusing on Industrial Performance and Supply Chain), and Price Waterhouse Coopers.

Coaching Experience

For the past 15 years, Maggie has been immersed in the coaching arena. Her engineering background brings a valued pragmatism to her coaching approach. Maggie is credentialed by the International Coaches Federation (ICF) with an MCC and is distinguished by the European Mentoring & Coaching Council (EMCC) with the EIA (European Individual Accreditation) Master Practitioner. Additionally, she is an accredited Master Coach Supervisor, both individually and in groups, by the Association for Coaching. She focuses on helping coaches grow and continuously improve as professionals, aiming for excellence and the highest quality standards in the profession. Maggie is also a published author of 15 books on coaching, written in Portuguese, English, and Spanish. She frequently collaborates with magazines on coaching-related topics and serves as a lecturer at Tecnico+. Her experience of living and working in 12 countries provides her with vast cultural insights that distinguish her in the coaching world.


Maggie holds a first Master's degree in Industrial Engineering and Management from IST in Portugal and a second MSc. degree from Chalmers Technical University in Sweden. She is an MCC credentialed coach by the ICF, an EIA Master Practitioner by the EMCC, and an accredited Master Coach Supervisor by the Association for Coaching.

Aspects Championed

Maggie champions pragmatism and continuous improvement in coaching. She supports coaches in growing and maintaining high standards of excellence. Her cultural experience enhances her ability to relate to and guide clients from diverse backgrounds.

Coaching Expertise

Maggie is proficient in both individual and group coaching supervision. Her expertise lies in helping coaches develop professionally, focusing on achieving excellence and adhering to the highest standards of the coaching profession

Maggie J